Privacy Policy.

Happy Innovations is operated by Suit Up Brands LLC, a Delaware limited liability company headquartered in Newport Beach, California (“Happy Innovations,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit happyinnovations.com (the “Site”) or interact with us by email.

By using the Site, you agree to the practices described here. The consumer brands operated by Suit Up Brands LLC, including Happy Nuts, Happy Curves, and Happy Soles, maintain their own privacy policies on their respective storefronts that govern purchases and related interactions there.

From you, directly

• Name, email address, and any message body you send to us via support@happyinnovations.com or other published contact channels.
• Application materials, resumes, and portfolio links if you reach out about a role.
• Press inquiries, interview requests, and accompanying credentials.

Automatically, when you visit

• Standard server logs: IP address, browser, device type, referrer, and pages viewed.
• Aggregated analytics about which sections of the Site are read, used to improve content.
• Cookies and similar technologies, only as described in our Cookie Policy.

We do not knowingly collect government-issued identifiers, biometric data, precise geolocation data, or financial-account information through this Site.

We use the information you give us to:

• Respond to inquiries from partners, candidates, and journalists.
• Evaluate retail, distribution, co-marketing, and licensing opportunities.
• Operate, secure, debug, and improve the Site.
• Detect and prevent fraud, abuse, and security incidents.
• Comply with applicable law, respond to lawful requests, and protect our rights and the rights of others.

What we do not do.We do not sell or “share” (as defined under the California Consumer Privacy Act) your personal information for cross-context behavioral advertising, run targeted advertising on this Site, or use your data to train third-party machine-learning models.

This Site does not collect email addresses for marketing purposes and we do not send promotional newsletters or campaigns from happyinnovations.com. Email you send to us is used only to reply to your inquiry. Marketing communications from our consumer brands (Happy Nuts, Happy Curves, Happy Soles) are governed by the privacy policies on those storefronts and require separate opt-in.

We use a small set of cookies and aggregate analytics tools to understand how the Site is used and to keep it working. Details on which cookies are set, why, and how to control them are in our Cookie Policy.

We share information only as needed to operate the Site and our business. Recipients fall into a short list of categories:

• Service providers bound by written confidentiality and data-handling terms (cloud hosting, email infrastructure, applicant tracking, analytics).
• Professional advisors such as legal, accounting, and insurance counsel, when needed.
• Authorities when required by valid legal process, subpoena, or court order, or when we reasonably believe disclosure is necessary to protect against fraud, abuse, or harm.
• An acquirer or successor in connection with a merger, acquisition, financing, reorganization, or sale of assets, with notice to you where required by law.

We do not sell your personal information for money, and we do not share it with third parties for their independent marketing purposes.

We are based in the United States and our service providers are located primarily in the United States. If you are visiting the Site from outside the United States, your information will be transferred to, stored in, and processed in the United States, which may have data-protection laws that differ from those in your country. Where required by law, we rely on appropriate transfer mechanisms (such as the European Commission’s Standard Contractual Clauses) for transfers of personal data from the European Economic Area, the United Kingdom, or Switzerland.

We use industry-standard technical and organizational safeguards: TLS encryption in transit, encryption at rest with our cloud providers, principle-of-least-privilege access controls, and routine review of our practices. No system is perfectly secure, and you accept that any transmission of information to us is at your own risk. If we ever experience a security incident affecting your personal information, we will notify you and the appropriate authorities as required by law.

We retain personal information only as long as it is needed for the purpose collected, plus any period required by tax, accounting, or other legal obligations. As guidelines:

• General inquiries are deleted within twelve (12) months of the last interaction.
• Job application materials are deleted within twenty-four (24) months unless you ask us to keep them on file.
• Server logs are retained for up to ninety (90) days for security and debugging purposes.
• Records we are legally required to keep are retained for the applicable statutory period.

Depending on where you live, you may have rights with respect to your personal information. To the extent applicable law grants them, you may:

• Access the information we hold about you.
• Correct or update inaccurate or incomplete information.
• Request deletion of your information.
• Object to or restrict certain processing.
• Receive a portable copy of your information.
• Withdraw consent where processing relies on it.

To exercise any of these rights, email support@happyinnovations.com. We will respond within the timeframe required by applicable law (typically thirty to forty-five days). We may need to verify your identity before acting. We will not discriminate against you for exercising your rights.

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), gives you the rights described above plus the following.

Categories of personal information we collect

• Identifiers such as name, email address, and IP address.
• Internet activity such as browsing data and Site interactions.
• Professional information such as resumes and application materials, when you apply for a role.
• Inferences drawn from aggregate analytics about how the Site is used.

We collect this information for the business purposes described in “How we use it” above, from the sources described in “What we collect.” We retain it for the periods described in “How long we keep it.”

Sale or sharing

We do not sell personal information for monetary consideration, and we do not “share” personal information for cross-context behavioral advertising as those terms are defined under the CCPA. We have not done so in the preceding twelve (12) months and we do not knowingly collect or sell the personal information of consumers under sixteen years of age.

Sensitive personal information

We do not collect or process sensitive personal information for purposes that would trigger a right to limit its use under the CCPA.

How to exercise your rights

Email support@happyinnovations.com with “California Privacy Request” in the subject. You may also designate an authorized agent to make a request on your behalf, with proof of authorization.

Shine the Light

California Civil Code Section 1798.83 permits California residents to request information about our disclosures of personal information to third parties for their direct marketing purposes. Because we do not make such disclosures, no record is required.

If you are in the European Economic Area, the United Kingdom, or Switzerland, the General Data Protection Regulation (“GDPR”) and equivalent local laws give you additional rights. For purposes of those laws, Suit Up Brands LLC is the data controller for personal information we collect through the Site.

Legal bases for processing

• Consent, where required (for example, optional analytics cookies).
• Legitimate interests in operating, securing, and improving the Site, evaluating partnership opportunities, and communicating with you in response to your inquiry.
• Contractual necessity, where applicable (for example, when we are evaluating a job application you submitted).
• Legal obligation, when we must process information to comply with applicable law.

Your rights

In addition to the rights listed in “Your rights” above, you have the right to lodge a complaint with your local data protection authority. We encourage you to contact us first so we can attempt to resolve your concern.

Some browsers transmit a “Do Not Track” (DNT) or Global Privacy Control (GPC) signal. Because there is no widely agreed industry standard for DNT, we do not currently respond to DNT signals. Where required by law (including the CCPA), we treat a GPC signal as a valid opt-out of any “sale” or “sharing” of personal information. As described above, we do not sell or share personal information in the first place.

The Site is not directed to children under thirteen (13), and we do not knowingly collect personal information from anyone under that age. If you are a parent or guardian and believe your child has provided us with personal information, contact us at support@happyinnovations.com and we will delete it.

We may update this Privacy Policy as our practices, products, or regulations evolve. The “last updated” date below reflects when the current version became effective. Material changes will be highlighted on this page and, where required by law, we will provide additional notice. Continuing to use the Site after a change means you accept the revised Privacy Policy.

Questions about this policy or how we handle your information? Reach us at the address below.